Connecting YOU to NZ’s Expanding Tourism Markets:
Organics, Local Community and Conservation
Who are we?
Nearly four years old, Organic Explorer is the original, definitive New Zealand tourism guide to organic food, eco-accommodations, authentic cultural and nature tourism experiences while travelling throughout New Zealand.
What do we do?
We save travellers time by directing them to one source that shows them where to find organic food, eco-friendly places to stay, as well as creative and low-impact adventures in nature and indigenous culture throughout all of New Zealand.
We do this through our bi-annual edition book and comprehensive website listings.
Why does it matter?
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Organic Explorer offers you the only comprehensive publication and website to define the eco-friendly market estimated in New Zealand to be worth $2 Billion* per annum. (*Moxie Qualitative Research)
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Bringing the sort of customers you would like to host (and who are looking for you), directly to your business and your website.
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Organic Explorer is at the forefront of a tourism trend interested in local, artisan and organic food and wine production. Join us and meet this expanding tourism market.
Our Vision
Happy travellers connected to a growing network of tourism across New Zealand committed to organics, local community and conservation.
We see this resulting in new friendships made, knowledge shared and life-changing moments and ideas experienced.
What we Value
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Caring for local communities and the environment
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New Zealand culture and lifestyles
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New Zealand owned and operated small businesses
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Delighting travellers with unique and authentic travel experiences
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Friendship and ethical standards
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Its all about people - We are interested in building a network of relationships.
What does it cost to join OE?
There is a yearly fee, dependent on the type of listing you want - from three different web-page placements options:
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Preferential rotation at the top of the web-page is $200 a year
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Regular rotation in mid-section of the web-page is $150 a year
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Basic rotation in the bottom section of the web-page $100 a year
What does the price consist of?
Heaps of things. And we are continually working on new developments for the website as well as marketing Organic Explorer worldwide. Specifically:
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You can upload and modify their own listing content at anytime
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Your listing website page contains a Google location map
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An email enquiry link to you
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A link to your own website if you have one
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Any number of images you would like to add
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Unlimited text as desired
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Further promotion opportunities available to you by advertising time-based SPECIALS which then show on the Home page and click through to your listing.
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Your listing will appear in not one, but up to three categories of your choosing on the website.
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Reports from us of your listing views and click throughs to your own website at any time
And an extra special thank you for joining Organic Explorer - You will be profiled in the
WHATS NEW link on the home page when you join, so you get some good hits on your page to start you off.
OUR DIFFERENCE: WHY CLIENTS WANT TO JOIN US:
"I must tell you that your and Tony's approach to all this has been most refreshing! As a new tourist business operator, I have been besieged by emails from inbound tourist operators, and others from overseas, all very hard-sell and demanding mega-bucks!!!! Your approach was low-key and helpful, and you had statistics and your book (which you gave to me free) to back your statements. AND you are affordable, for a beginner like me.
I am very impressed, and I wish you both very well. I think you have things just right - for the traveller and the operator."
Barbara Peddie
COROMANDEL DISCOVERY
“… we got a bit put off by all the irrelevant solicitations of accommodation listings that had to be fielded and rejected as not appropriate for the type of clientele we're seeking). Your site and book are SPOT ON ... a real credit to your vision, initiative and hard work.”
Bill
Tikapa Moana Eco Retreat
OUR DIFFERENCE: WHY CLIENTS WANT TO STAY WITH US:
“I am so glad we have come along for the ride since your very first contact with us. Organic Explorer has become our biggest direct referrer to our own website, and we have had a season of truly wonderful guests”.
"Thank you very much for the (monthly) newsletter. It has given me more useful information in 1 hr of playing around with the links than in hours & hours of searching & researching & messing around with everything from Qualmark enviro criteria to google ad words. Brilliant. Keep it up & thanks so much for your efforts. We really do appreciate good quality information sharing & will most certainly be renewing this year."
“Organic Explorer is the most comprehensive and versatile website we have ever come across. We are very impressed with the hard work put in constantly to update us and everyone else with all the latest developments in organic living and exploring so we can respect and look after this precious planet. The Organic Explorer book is a real must to have.”
“Long live Organic Explorer! May it become the travellers bible, not only for the international but also the domestic traveller. "OE" has put customers in touch with us it has also introduced me to other organic businesses and products, my stock range has developed and evolved because of this”.
“Fantastic! A website and guide book that is timely, comprehensive and professional. The inclusive and supportive approach of the Organic Explorer team both reflects, and inspires others to achieve a caring and sustainable tourism experience for visitors to New Zealand”.
“Organic explorer has been incredibly well received by travellers staying at my Wellington Guesthouse. It’s added another dimension to the possibilities for customised experiences catering to individual tastes. Its a wonderful pioneering book and website and all praise is well deserved in my opinion”.
“I am now a resident of Coromandel and create ceramic sculptures using local clay and sawmill waste to fire them. My process is almost carbon neutral. I have used Organic Explorer to find accommodation and cafes on my recent travels and on enquiry was pleased to find as an artist I could become a part of this on-line community. Since my listing I have received more visitors to my sculpture garden, more sales, have met like-minded environmentally aware people and made new friends from around the North Island”.
“We have a small organic blueberry farm which we bought 4 years ago. When we bought it the main income was derived from exportation of the blueberries. We felt this was ridiculous and decided to try to increase the local tourist market (from Wellington 30min away) as well as the travelling enviro-tourists. Organic Explorer has helped us to do that and this year we are officially not even having to supply the local shops, every one of our berries is going directly from the fields into the mouths of our customers”.
“Well done for everything. You have done so well. I just want to acknowledge your efforts for it is obvious when people come into our store via Organic Explorer. The book is really stunning.”
IMPORTANT NOTE: if you are making any ‘green marketing’ claims on your listing please make sure your listing meets the Commerce Commission’s Green Marketing Guidelines to ensure you comply with the Fair Trading Act (view guidelines below). We request that all our suppliers agree to meet these guidelines, however we do not audit listings for compliance.
http://www.comcom.govt.nz/green-marketing-and-carbon-claims/
