"Responsible travel to natural areas that conserves the environment and improves the well-being of local people."

Ecotourism is about connecting conservation, communities, and sustainable travel.

This means that those who implement and participate in responsible tourism activities and follow eco tourism principles:

• Minimise impact
• Build environmental and cultural awareness and respect
• Provide positive experiences for both visitors and hosts
• Provide direct financial benefits for conservation
• Provide financial benefits and empowerment for local people
• Raise sensitivity to host countries' political, environmental, and social climate

Sustainable travel is:

"Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future."